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Girls4Sport’s Pink Store Supports Breast Cancer Treatment and the Women Battling the Disease




Nalani Oda

Girls4Sport's long sleeve rash guard in Zen Pink


In honor of breast cancer awareness month, Girls4Sport is aiding breast cancer treatment through charitable contributions from its Pink Store, development of swimwear options for cancer survivors, and the sponsorship of female athletes who have battled the disease.

Throughout the year, Girls4Sport donates five percent of all of its Pink Store purchases to The U’ilani Fund. The U’ilani Fund was created to honor the memory of Marina Lee U’ilani Bermudez, a physician who passed away from breast cancer in July 2000 at the age of 42.  During her chemotherapy and radiation, U’ilani took advantage of alternative and complementary care strategies which helped her remain strong and positive throughout her treatment. Recognizing that many women may not be able to benefit from treatments such as massage, acupuncture, chiropractic care, and herbs due to cost and lack of coverage by insurance, The U’ilani Fund was created to offer women with breast cancer access to the same opportunities for comfort and support that bolstered U’Ilani during her battle with breast cancer.

The Girls4Sport’s online Pink Store features pink sun-protective swimwear with a range of coverage options, rash guards, board shorts, fitness wear, pocket scarves, ball caps, and other products designed for active women.  The Pink Store includes rash guard tops in Girls4Sport’s newest print: Zen Pink.

Breast cancer survivor Lizabeth Horstman Mattson credits Girls4Sport with helping her get back to the beach following her cancer treatment. “I was so glad that Girls4Sport was there with cute and sexy sun protective beach wear,” said Horstman Mattson.  “I had radiation on my chest and couldn’t expose any of it to the sun. Girls4Sport had a hand in helping me get my life back to order.”

After her mastectomy, another breast cancer survivor, Lorraine Guthrie, faced the challenge of finding a swimsuit she could wear with her prosthesis. “The other suits were so low cut so that it was obvious that I had something missing on one side of my body, and suits made specifically for prostheses were expensive and old-fashioned looking,” said Guthrie.  “The Girls4Sport suit was perfect.  It has a built-in shelf bra that holds the prosthesis in place very comfortably, and it’s completely hidden because of the style of the suit.  It’s stylish, comfortable, and very inconspicuous. I don’t think anyone would ever know that one of my “girls” was fake!”

In addition to supporting breast cancer treatment and providing swimwear options for cancer survivors, Girls4Sport also sponsors female athletes like Girls4Sport team rider Robin (Zeuf) Janiszeufski Hesson. The 51-year-old surfer has successfully battled breast cancer three times: first at the age of 33, then again at 41, and most recently in 2007. She credits surfing as a significant part of her recovery.  Hesson is a registered nurse and lives in Santa Cruz with her husband, Frosty.  To read more about Hesson, click here.

“Girls4Sport is committed to supporting breast cancer awareness and the inspiring women who battle the disease,” said Kim Ruby, president of Girls4Sport.  “We hope to encourage more women to take early preventative measures and lead active, confident lives.”


1 Comment

  1. […] Girls4Sport Blog: Breast Cancer Survivor Finds a Perfect Swimsuit in Girls4Sport […]

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